New research into New Zealanders’ internet habits has confirmed our obsession with online social networks and our growing trust of what we read on the web.
Twenty-eight per cent bought goods as a result of reviews they read on the web and 34 per cent said they changed their mind about a product after reading a review online.
“Clearly the role of the salesman is evolving into one of facilitation rather than influence,” he said. “[For example, shoppers] are reading about a new camera in a blog and going and buying it without using any other source of information. In Japan we’re hearing stories about retailers taking this to the extreme, to the point where they only stock products that score highly in online news or reviews.”
NZ Herald – http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10599190